{"product_id":"kelora-vintage-distressed-rug","title":"Kelora - Vintage Distressed Rug - 5'10 X 9'6","description":"\u003cdiv style=\"max-width: 1200px; margin: 0 auto; font-family: -apple-system, BlinkMacSystemFont, sans-serif; color: #1a1a1a; line-height: 1.7;\"\u003e \u003cdiv style=\"text-align: center; margin-bottom: 40px; padding: 0 10%;\"\u003e \u003cp style='font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, sans-serif; font-size: 18px; color: #1a1a1a; line-height: 1.6; margin: 0; font-weight: 400;'\u003e This hand-woven, one-of-a-kind rug features Anatolian heritage, flatwoven construction, faded patina, abrash detail, overdyed finish, low-pile, no-shed, high-traffic durable, layering-friendly, underfloor-heating safe, reversible weave, soft-touch, distressed character, ghost-pattern, 70s craftsmanship, cotton-polyester blend, single-piece artisanal, and sun-bleached tones in a distinctive turquoise hue. \u003c\/p\u003e \u003c\/div\u003e \u003cdiv style=\"margin-bottom: 40px; padding: 30px 0; border-top: 1px solid #e0e0e0; border-bottom: 1px solid #e0e0e0;\"\u003e \u003ch2 style=\"font-family: Georgia, serif; font-size: 24px; font-weight: normal; margin: 0 0 16px 0; color: #000; letter-spacing: 0.02em;\"\u003eAbout This Style\u003c\/h2\u003e \u003cp style=\"font-size: 16px; color: #4a4a4a; margin: 0;\"\u003e Vintage rugs are designed to evoke an antique aesthetic, often featuring faded tones, abrash-like colour variation, or worn-look surface treatments that reference mid-20th-century Anatolian hand-weaving traditions. Distressed styles utilise surface treatments to mimic age, such as selectively faded zones or erased pile areas that reveal the base structure. This process is frequently combined with overdyeing, where the rug is submerged in a saturated colour bath, leaving ghost traces of the original pattern visible beneath the wash to create a unique, aged character. \u003c\/p\u003e \u003c\/div\u003e \u003cdiv style=\"margin-bottom: 40px; background-color: #faf9f7; padding: 40px 30px;\"\u003e \u003ch2 style=\"font-family: Georgia, serif; font-size: 24px; font-weight: normal; margin: 0 0 16px 0; color: #000; text-align: center;\"\u003eWhere It Works\u003c\/h2\u003e \u003cp style=\"font-size: 16px; color: #4a4a4a; margin: 0; text-align: center;\"\u003e The flatweave construction allows this piece to lie completely flat, making it suitable for high-traffic areas such as hallways, entryways, and kitchens. It is compatible with underfloor heating systems and serves as a practical base for layering with larger rugs. \u003c\/p\u003e \u003c\/div\u003e \u003cdiv\u003e \u003ch2 style=\"font-family: Georgia, serif; font-size: 24px; font-weight: normal; margin: 0 0 24px 0; color: #000;\"\u003eWhy Choose This Rug?\u003c\/h2\u003e \u003cul style=\"list-style: none; padding: 0; margin: 0;\"\u003e \u003cli style=\"margin-bottom: 16px; display: flex; align-items: baseline;\"\u003e \u003cspan style=\"color: #c4b59d; margin-right: 14px; font-size: 18px;\" aria-hidden=\"true\"\u003e—\u003c\/span\u003e \u003cspan style=\"font-size: 16px; color: #4a4a4a;\"\u003eFeatures a distinct turquoise overdyed finish that highlights the rug's ghost-pattern and artisanal 70s craftsmanship.\u003c\/span\u003e \u003c\/li\u003e \u003cli style=\"margin-bottom: 16px; display: flex; align-items: baseline;\"\u003e \u003cspan style=\"color: #c4b59d; margin-right: 14px; font-size: 18px;\" aria-hidden=\"true\"\u003e—\u003c\/span\u003e \u003cspan style=\"font-size: 16px; color: #4a4a4a;\"\u003eConstructed from a cotton and polyester blend; cotton provides breathability, while polyester adds durability and moisture resistance.\u003c\/span\u003e \u003c\/li\u003e \u003cli style=\"margin-bottom: 16px; display: flex; align-items: baseline;\"\u003e \u003cspan style=\"color: #c4b59d; margin-right: 14px; font-size: 18px;\" aria-hidden=\"true\"\u003e—\u003c\/span\u003e \u003cspan style=\"font-size: 16px; color: #4a4a4a;\"\u003eThe flatwoven, no-pile construction ensures the rug lies flat, is easy to maintain, and is inherently shed-free.\u003c\/span\u003e \u003c\/li\u003e \u003cli style=\"margin-bottom: 16px; display: flex; align-items: baseline;\"\u003e \u003cspan style=\"color: #c4b59d; margin-right: 14px; font-size: 18px;\" aria-hidden=\"true\"\u003e—\u003c\/span\u003e \u003cspan style=\"font-size: 16px; color: #4a4a4a;\"\u003eThese rugs reference the Anatolian hand-weaving tradition; each piece is one-of-a-kind, with minor variations in colour and pattern that are characteristic of vintage-style production.\u003c\/span\u003e \u003c\/li\u003e \u003cli style=\"margin-bottom: 16px; display: flex; align-items: baseline;\"\u003e \u003cspan style=\"color: #c4b59d; margin-right: 14px; font-size: 18px;\" aria-hidden=\"true\"\u003e—\u003c\/span\u003e \u003cspan style=\"font-size: 16px; color: #4a4a4a;\"\u003eHighly durable for high-traffic environments and compatible with underfloor-heating, providing a stable, low-profile floor covering.\u003c\/span\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003c\/div\u003e \u003c\/div\u003e","brand":"Apex","offers":[{"title":"177 X 290","offer_id":48755760922880,"sku":"18374_177x289","price":493.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0566\/4158\/5307\/files\/18374_177x289_1b3309c8-75b6-4aec-beed-eb57da7a81aa.jpg?v=1780439658","url":"https:\/\/www.justrug.com\/en-ie\/products\/kelora-vintage-distressed-rug","provider":"JUSTRUG","version":"1.0","type":"link"}