{"product_id":"gruveta-vintage-distressed-rug","title":"Gruveta - Vintage Distressed Rug - 5'9 X 9'9","description":"\u003cdiv style=\"max-width: 1200px; margin: 0 auto; font-family: -apple-system, BlinkMacSystemFont, sans-serif; color: #1a1a1a; line-height: 1.7;\"\u003e \u003cdiv style=\"text-align: center; margin-bottom: 40px; padding: 0 10%;\"\u003e \u003cp style='font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, sans-serif; font-size: 18px; color: #1a1a1a; line-height: 1.6; margin: 0; font-weight: 400;'\u003e This blue hand-woven, one-of-a-kind piece captures Anatolian heritage through a flatwoven construction, faded patina, abrash detail, overdyed finish, low-pile, no-shed, high-traffic durable, layering-friendly, underfloor-heating safe, reversible weave, soft-touch, distressed character, ghost-pattern, 70s craftsmanship, cotton-polyester blend, single-piece artisanal, and sun-bleached tones aesthetic. \u003c\/p\u003e \u003c\/div\u003e \u003cdiv style=\"margin-bottom: 40px; padding: 30px 0; border-top: 1px solid #e0e0e0; border-bottom: 1px solid #e0e0e0;\"\u003e \u003ch2 style=\"font-family: Georgia, serif; font-size: 24px; font-weight: normal; margin: 0 0 16px 0; color: #000; letter-spacing: 0.02em;\"\u003eAbout This Style\u003c\/h2\u003e \u003cp style=\"font-size: 16px; color: #4a4a4a; margin: 0;\"\u003e Vintage rugs are defined by an aged aesthetic, often featuring faded tones, abrash colour variations, and surface treatments that evoke mid-20th-century Anatolian hand-weaving traditions. Distressed styles utilise techniques like overdyeing, where a rug is submerged in a saturated colour bath to create a ghost-pattern effect, revealing the base structure beneath. These pieces are typically sourced from small village workshops, showcasing original regional motifs that reflect historical craftsmanship. \u003c\/p\u003e \u003c\/div\u003e \u003cdiv style=\"margin-bottom: 40px; background-color: #faf9f7; padding: 40px 30px;\"\u003e \u003ch2 style=\"font-family: Georgia, serif; font-size: 24px; font-weight: normal; margin: 0 0 16px 0; color: #000; text-align: center;\"\u003eWhere It Works\u003c\/h2\u003e \u003cp style=\"font-size: 16px; color: #4a4a4a; margin: 0; text-align: center;\"\u003e The flatwoven construction allows this rug to lie perfectly flush against the floor, making it ideal for high-traffic areas such as hallways, entryways, and kitchens. Its thin profile is well-suited to underfloor heating and layering over larger carpets, providing a versatile foundation for any room. \u003c\/p\u003e \u003c\/div\u003e \u003cdiv\u003e \u003ch2 style=\"font-family: Georgia, serif; font-size: 24px; font-weight: normal; margin: 0 0 24px 0; color: #000;\"\u003eWhy Choose This Rug?\u003c\/h2\u003e \u003cul style=\"list-style: none; padding: 0; margin: 0;\"\u003e \u003cli style=\"margin-bottom: 16px; display: flex; align-items: baseline;\"\u003e \u003cspan style=\"color: #c4b59d; margin-right: 14px; font-size: 18px;\" aria-hidden=\"true\"\u003e—\u003c\/span\u003e \u003cspan style=\"font-size: 16px; color: #4a4a4a;\"\u003eFeatures a distinct blue overdyed finish that highlights the original ghost-pattern and aged character of the weave.\u003c\/span\u003e \u003c\/li\u003e \u003cli style=\"margin-bottom: 16px; display: flex; align-items: baseline;\"\u003e \u003cspan style=\"color: #c4b59d; margin-right: 14px; font-size: 18px;\" aria-hidden=\"true\"\u003e—\u003c\/span\u003e \u003cspan style=\"font-size: 16px; color: #4a4a4a;\"\u003eConstructed from a cotton and polyester blend, ensuring necessary breathability, moisture resistance, and long-term durability.\u003c\/span\u003e \u003c\/li\u003e \u003cli style=\"margin-bottom: 16px; display: flex; align-items: baseline;\"\u003e \u003cspan style=\"color: #c4b59d; margin-right: 14px; font-size: 18px;\" aria-hidden=\"true\"\u003e—\u003c\/span\u003e \u003cspan style=\"font-size: 16px; color: #4a4a4a;\"\u003eThe no-pile, flatwoven construction provides a stable, shed-free surface that is easy to maintain in busy households.\u003c\/span\u003e \u003c\/li\u003e \u003cli style=\"margin-bottom: 16px; display: flex; align-items: baseline;\"\u003e \u003cspan style=\"color: #c4b59d; margin-right: 14px; font-size: 18px;\" aria-hidden=\"true\"\u003e—\u003c\/span\u003e \u003cspan style=\"font-size: 16px; color: #4a4a4a;\"\u003eThese rugs reference the Anatolian hand-weaving tradition; each piece is one-of-a-kind, with minor variations in colour and pattern that are characteristic of vintage-style production.\u003c\/span\u003e \u003c\/li\u003e \u003cli style=\"margin-bottom: 16px; display: flex; align-items: baseline;\"\u003e \u003cspan style=\"color: #c4b59d; margin-right: 14px; font-size: 18px;\" aria-hidden=\"true\"\u003e—\u003c\/span\u003e \u003cspan style=\"font-size: 16px; color: #4a4a4a;\"\u003eDesigned for high-traffic durability and layering-friendly use, offering a practical solution for both open-plan living and narrow transition zones.\u003c\/span\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003c\/div\u003e \u003c\/div\u003e","brand":"Apex","offers":[{"title":"5'9 X 9'9","offer_id":48755922239744,"sku":"8260_175x297","price":969.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0566\/4158\/5307\/files\/8260_175x297_e4e8960f-d0f1-4375-a9f3-ffbb9bceff56.jpg?v=1779487732","url":"https:\/\/www.justrug.com\/en-uk\/products\/gruveta-vintage-distressed-rug","provider":"JUSTRUG","version":"1.0","type":"link"}