{"product_id":"lokula-vintage-floral-rug","title":"Lokula - Vintage Floral Rug - 5'6 X 8'11","description":"\u003cdiv style=\"max-width: 1200px; margin: 0 auto; font-family: -apple-system, BlinkMacSystemFont, sans-serif; color: #1a1a1a; line-height: 1.7;\"\u003e \u003cdiv style=\"text-align: center; margin-bottom: 40px; padding: 0 10%;\"\u003e \u003cp style='font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, sans-serif; font-size: 18px; color: #1a1a1a; line-height: 1.6; margin: 0; font-weight: 400;'\u003e This beige vintage rug is a hand-woven, one-of-a-kind piece rooted in Anatolian heritage. Featuring a flatwoven construction with a faded patina, abrash detail, and overdyed finish, this low-pile, no-shed, high-traffic durable, layering-friendly, underfloor-heating safe, reversible weave, soft-touch, distressed character, ghost-pattern, 70s craftsmanship, cotton-polyester blend, single-piece artisanal, sun-bleached tones masterpiece offers lasting utility. \u003c\/p\u003e \u003c\/div\u003e \u003cdiv style=\"margin-bottom: 40px; padding: 30px 0; border-top: 1px solid #e0e0e0; border-bottom: 1px solid #e0e0e0;\"\u003e \u003ch2 style=\"font-family: Georgia, serif; font-size: 24px; font-weight: normal; margin: 0 0 16px 0; color: #000; letter-spacing: 0.02em;\"\u003eAbout This Style\u003c\/h2\u003e \u003cp style=\"font-size: 16px; color: #4a4a4a; margin: 0;\"\u003e Vintage rugs are designed to evoke an antique aesthetic through faded tones, abrash-like colour variation, and worn-look surface treatments. These pieces often reference the mid-20th-century Anatolian hand-weaving tradition, where items were produced in small village workshops using regional motifs. Distressed vintage rugs frequently incorporate an overdyed finish, a process where an original rug is submerged in a saturated colour bath, leaving ghost traces of the original pattern visible beneath the wash. Floral vintage rugs feature botanical motifs ranging from densely scrolled fields to repeating bouquet patterns, reflecting both traditional Ottoman design vocabulary and 20th-century regional variations. \u003c\/p\u003e \u003c\/div\u003e \u003cdiv style=\"margin-bottom: 40px; background-color: #faf9f7; padding: 40px 30px;\"\u003e \u003ch2 style=\"font-family: Georgia, serif; font-size: 24px; font-weight: normal; margin: 0 0 16px 0; color: #000; text-align: center;\"\u003eWhere It Works\u003c\/h2\u003e \u003cp style=\"font-size: 16px; color: #4a4a4a; margin: 0; text-align: center;\"\u003e The flatweave construction allows this rug to lie flat against the floor, making it ideal for high-traffic areas such as hallways, entryways, and kitchens. It is compatible with underfloor heating and functions well for layering over larger carpets. \u003c\/p\u003e \u003c\/div\u003e \u003cdiv\u003e \u003ch2 style=\"font-family: Georgia, serif; font-size: 24px; font-weight: normal; margin: 0 0 24px 0; color: #000;\"\u003eWhy Choose This Rug?\u003c\/h2\u003e \u003cul style=\"list-style: none; padding: 0; margin: 0;\"\u003e \u003cli style=\"margin-bottom: 16px; display: flex; align-items: baseline;\"\u003e \u003cspan style=\"color: #c4b59d; margin-right: 14px; font-size: 18px;\" aria-hidden=\"true\"\u003e—\u003c\/span\u003e \u003cspan style=\"font-size: 16px; color: #4a4a4a;\"\u003eFeatures a floral-inspired design with a distinct faded patina and ghost-pattern detail characteristic of mid-century aesthetics.\u003c\/span\u003e \u003c\/li\u003e \u003cli style=\"margin-bottom: 16px; display: flex; align-items: baseline;\"\u003e \u003cspan style=\"color: #c4b59d; margin-right: 14px; font-size: 18px;\" aria-hidden=\"true\"\u003e—\u003c\/span\u003e \u003cspan style=\"font-size: 16px; color: #4a4a4a;\"\u003eConstructed from a high-quality cotton and polyester blend; cotton provides essential breathability, while polyester ensures durability and moisture resistance.\u003c\/span\u003e \u003c\/li\u003e \u003cli style=\"margin-bottom: 16px; display: flex; align-items: baseline;\"\u003e \u003cspan style=\"color: #c4b59d; margin-right: 14px; font-size: 18px;\" aria-hidden=\"true\"\u003e—\u003c\/span\u003e \u003cspan style=\"font-size: 16px; color: #4a4a4a;\"\u003eThe flatwoven construction features no pile, ensuring the rug remains stable and easy to maintain in busy environments.\u003c\/span\u003e \u003c\/li\u003e \u003cli style=\"margin-bottom: 16px; display: flex; align-items: baseline;\"\u003e \u003cspan style=\"color: #c4b59d; margin-right: 14px; font-size: 18px;\" aria-hidden=\"true\"\u003e—\u003c\/span\u003e \u003cspan style=\"font-size: 16px; color: #4a4a4a;\"\u003eThese rugs reference the Anatolian hand-weaving tradition; each piece is one-of-a-kind, with minor variations in colour and pattern that are characteristic of vintage-style production.\u003c\/span\u003e \u003c\/li\u003e \u003cli style=\"margin-bottom: 16px; display: flex; align-items: baseline;\"\u003e \u003cspan style=\"color: #c4b59d; margin-right: 14px; font-size: 18px;\" aria-hidden=\"true\"\u003e—\u003c\/span\u003e \u003cspan style=\"font-size: 16px; color: #4a4a4a;\"\u003eDesigned as a reversible weave that is lightweight, layering-friendly, and suitable for homes with underfloor heating systems.\u003c\/span\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003c\/div\u003e \u003c\/div\u003e","brand":"Apex","offers":[{"title":"5'6 X 8'11","offer_id":48756136214784,"sku":"23573_168x273","price":869.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0566\/4158\/5307\/files\/23573_168x273_dd13061d-e356-41a8-92a4-944a695fc86a.jpg?v=1779497099","url":"https:\/\/www.justrug.com\/en-uk\/products\/lokula-vintage-floral-rug","provider":"JUSTRUG","version":"1.0","type":"link"}