{"product_id":"kemora-vintage-floral-rug","title":"Kemora - Vintage Floral Rug - 4'10 X 8'6","description":"\u003cdiv style=\"max-width: 1200px; margin: 0 auto; font-family: -apple-system, BlinkMacSystemFont, sans-serif; color: #1a1a1a; line-height: 1.7;\"\u003e \u003cdiv style=\"text-align: center; margin-bottom: 40px; padding: 0 10%;\"\u003e \u003cp style='font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, sans-serif; font-size: 18px; color: #1a1a1a; line-height: 1.6; margin: 0; font-weight: 400;'\u003e This hand-woven, one-of-a-kind Anatolian heritage rug features a flatwoven construction with a faded patina and abrash detail. An overdyed finish creates a low-pile, no-shed, high-traffic durable surface that is layering-friendly and underfloor-heating safe. The reversible weave offers a soft-touch, distressed character with a ghost-pattern, 70s craftsmanship, cotton-polyester blend, single-piece artisanal sun-bleached tones. \u003c\/p\u003e \u003c\/div\u003e \u003cdiv style=\"margin-bottom: 40px; padding: 30px 0; border-top: 1px solid #e0e0e0; border-bottom: 1px solid #e0e0e0;\"\u003e \u003ch2 style=\"font-family: Georgia, serif; font-size: 24px; font-weight: normal; margin: 0 0 16px 0; color: #000; letter-spacing: 0.02em;\"\u003eAbout This Style\u003c\/h2\u003e \u003cp style=\"font-size: 16px; color: #4a4a4a; margin: 0;\"\u003e Vintage rugs are designed to evoke an antique aesthetic through faded tones, abrash-like colour variation, and worn-look surface treatments. These pieces reference the tradition of mid-20th-century Anatolian hand-weaving, where small village workshops utilised regional motifs. Floral vintage rugs feature botanical forms, ranging from densely scrolled fields to stylised blossom repeats that reflect both classical Ottoman vocabulary and 20th-century regional variations. \u003c\/p\u003e \u003c\/div\u003e \u003cdiv style=\"margin-bottom: 40px; background-color: #faf9f7; padding: 40px 30px;\"\u003e \u003ch2 style=\"font-family: Georgia, serif; font-size: 24px; font-weight: normal; margin: 0 0 16px 0; color: #000; text-align: center;\"\u003eWhere It Works\u003c\/h2\u003e \u003cp style=\"font-size: 16px; color: #4a4a4a; margin: 0; text-align: center;\"\u003e The flatweave construction makes this rug suitable for high-traffic areas such as hallways, kitchens, and living rooms. Its slim profile is compatible with underfloor heating systems and allows for layering over larger rugs. The durable design is intended for frequent use in busy residential zones. \u003c\/p\u003e \u003c\/div\u003e \u003cdiv\u003e \u003ch2 style=\"font-family: Georgia, serif; font-size: 24px; font-weight: normal; margin: 0 0 24px 0; color: #000;\"\u003eWhy Choose This Rug?\u003c\/h2\u003e \u003cul style=\"list-style: none; padding: 0; margin: 0;\"\u003e \u003cli style=\"margin-bottom: 16px; display: flex; align-items: baseline;\"\u003e \u003cspan style=\"color: #c4b59d; margin-right: 14px; font-size: 18px;\" aria-hidden=\"true\"\u003e—\u003c\/span\u003e \u003cspan style=\"font-size: 16px; color: #4a4a4a;\"\u003eFeatures an intricate floral composition with a beige foundation and distinct distressed character.\u003c\/span\u003e \u003c\/li\u003e \u003cli style=\"margin-bottom: 16px; display: flex; align-items: baseline;\"\u003e \u003cspan style=\"color: #c4b59d; margin-right: 14px; font-size: 18px;\" aria-hidden=\"true\"\u003e—\u003c\/span\u003e \u003cspan style=\"font-size: 16px; color: #4a4a4a;\"\u003eConstructed from a cotton and polyester blend; cotton provides breathability, while polyester adds durability and moisture resistance.\u003c\/span\u003e \u003c\/li\u003e \u003cli style=\"margin-bottom: 16px; display: flex; align-items: baseline;\"\u003e \u003cspan style=\"color: #c4b59d; margin-right: 14px; font-size: 18px;\" aria-hidden=\"true\"\u003e—\u003c\/span\u003e \u003cspan style=\"font-size: 16px; color: #4a4a4a;\"\u003eFlatwoven construction ensures the rug lies flat against the floor, preventing trip hazards in high-traffic areas.\u003c\/span\u003e \u003c\/li\u003e \u003cli style=\"margin-bottom: 16px; display: flex; align-items: baseline;\"\u003e \u003cspan style=\"color: #c4b59d; margin-right: 14px; font-size: 18px;\" aria-hidden=\"true\"\u003e—\u003c\/span\u003e \u003cspan style=\"font-size: 16px; color: #4a4a4a;\"\u003eThese rugs reference the Anatolian hand-weaving tradition; each piece is one-of-a-kind, with minor variations in colour and pattern that are characteristic of vintage-style production.\u003c\/span\u003e \u003c\/li\u003e \u003cli style=\"margin-bottom: 16px; display: flex; align-items: baseline;\"\u003e \u003cspan style=\"color: #c4b59d; margin-right: 14px; font-size: 18px;\" aria-hidden=\"true\"\u003e—\u003c\/span\u003e \u003cspan style=\"font-size: 16px; color: #4a4a4a;\"\u003eEngineered for versatility, the no-pile surface is ideal for layering and performs reliably over underfloor heating.\u003c\/span\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003c\/div\u003e \u003c\/div\u003e","brand":"Apex","offers":[{"title":"4'10 X 8'6","offer_id":48752399122688,"sku":"12013_147x260","price":389.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0566\/4158\/5307\/files\/12013_147x260_9cb13880-ba51-4211-a26a-c5e51a2eea30.jpg?v=1780410130","url":"https:\/\/www.justrug.com\/products\/kemora-vintage-floral-rug","provider":"JUSTRUG","version":"1.0","type":"link"}